Good day, Dr. Krithika P. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

Please start by introducing your professional journey in academia.

Sure. So my name is Doctor Kritika, an Assistant Professor Asaram University of Science and Technology. I teach marketing and business analytics, guiding future MBA and BTEC students especially. And I recently completed my PhD in Management studies focusing on website design quality on consumer value in apparel e-commerce scenarios where. With this I can enable. I just feel that I can able to.

Give a dynamic, uh, uh, institution VIT as like VID, uh, where innovation and industry and industry and Academy, uh, collaboration are majorly valued. So prior to the academia, I just spent my, uh, years in corporate culture where, uh, I have experienced MIS executive and administrative officer where I honored to get these skills, especially of data analysis.

Process management, stakeholders, coordination. This gives a very practical administration, administrative level experiences and perspectives within myself. And I am also proficient in transforming data into insights where I can able to, where I just know how to.

Use the softwares like Tableau, R Studio, Python, Rapid Miner. So these are some of the software.

Apart from, uh, the software which I have used in my PhD, these are the, uh, new software I have learned after I have joined my in academia. So I just, uh, not only usually teach the, uh, teach like.

Teaching concepts especially in a theoretical manner. I also explain in a practical manner and organize workshops or give experienced learning such as making the students to go for the research projects and.

And give experience for exposure to companies like Nippon Butterfly Appliances where I have done in my in this organization. Currently I'm just doing it and the same.

Apart from this I have done a research projects.

Where even the students I can just make the MBA or Btech students to get published in Scopus indexed conferences. So these are some of the.

Thing I just got experienced towards academia.

Thank you, Professor Kritika, for sharing that detailed overview of your academic and professional journey. It’s clear you bring a combination of corporate experience, research expertise, and practical teaching approaches to your role. Let us proceed.

Yes. So if I just want to see about, uh, the pedagogy tools, uh, I can also say that, uh, uh, apart from experience learning, I can able to give a case based concepts to the students and problem based learnings with the software datasets and I can, I can also able to give the video-based teaching. Apart from this, I can make the students for collaborative concepts.

On the way of different scenarios and different depends upon the difference student.

Understood,

Attentions I can able to make the classroom very interactive.

So these are the some of the things I am just currently doing and I just, uh.

I'm just more interested and looking forward for the VIP students also to do more than this.

Thank you for sharing your teaching methodologies and ideas. You mentioned experiential learning, case-based concepts, problem-based learning using software datasets, video-based teaching, and fostering collaborative concepts. You also emphasized making the classroom interactive and catering to different student scenarios, including VIP students. Can you provide an example from your past teaching experience where you implemented one of these approaches effectively? What outcomes or feedback did you observe?

Yes. So I just got an opportunity to conduct a workshop. So in that I have a a video based concept from the movie clips I just extracted the datas from that data sets and the clips of the images that has been in the movie I just extracted those pixels based on those pixels I got and I I have made neural network. Concepts using the Rapid miner.

From that I just got some practical approaches or the concepts. So I just I can able to make it as practical experience from the movie based concepts to academic learning. So not only this I can also give a gamification simulation based learnings from.

By a role play game, uh, role play gaming concepts where, uh, uh, a person can act as a product manager, a person can act as a CEO of a particular company and how they are pitching the products and how they build the innovative concepts, uh, to the customers. So these are some of the, uh, scenarios that I have come up with.

Mark Mark's tracks, applications or.

So far.

That’s an interesting application of video-based concepts and gamified learning. Using movie clips to teach neural network concepts through RapidMiner is both creative and practical. Similarly, having students engage in role-playing as product managers or CEOs to pitch innovations fosters critical thinking and problem-solving skills. From your experience, how do students typically respond to such innovative pedagogical methods? Are these approaches equally effective for a diverse group of learners?

Obviously it is very effective because when we just not only teach the really critical concept, when we just go with some experienced or attentive or attractive game based ones, the students get more interacted into the class and even they just get more exposed to the projects or to solve the real time scenarios they can able to make or think the decision problems effectively.

That’s a strong point—engaging students with innovative and interactive methods appears to enhance their interest and decision-making abilities, especially when tackling real-world scenarios. Now, considering this, how do you measure the success of these methods? Do you use specific assessments or feedback mechanisms to ensure these approaches are achieving the desired learning outcomes?

OK, so once I had I teach these concepts, I usually ask them to write or come up with some research projects. So if they just come up with the research projects, I just support them and assist them in drafting their research articles. We have also I have also got students who have. Presented in conferences, international conferences and they and apart from this, the papers also got accepted in this corpus indexed conference.

So I guess this is a one of the success. Apart from academic, this also gives a level of credit to the organization. Apart from the organization, it also builds up a confidence to oneself.

So yes, I guess I can able to achieve more when I start to have these type of innovative pedagogy tools to the students.

Sure.

Yes, I can able to yes. So I have done a research paper which is in I mean a real time dashboard in the context of library database where they can able to get a user logins and the user attention towards what type of book or what type of page they are into. And the loading time or the staying time in that particular page it it is nothing but website page.

Please provide

It is totally, uh, related with my PhD. So I just came up with this particular concept, but I just incorporated a dashboard which I just learned in the academic process the last one year. I can able to give a good real time dashboard to that particular.

Organization. So I guess this is one of the real time project I have done and apart from this I have just come up with a.

Mindfulness how one can able to achieve the social well-being. So these are the two projects I have done so far and and I even got this projects to get published in the Scopus index journals.

Both of these research projects showcase a strong balance between technical application and human-centered focus, which is commendable. Developing a real-time dashboard for library databases integrates technology effectively to enhance user experience—valuable in both academic and organizational settings. Additionally, your work on e-commerce professionals' social well-being through work engagement and mindfulness reflects a commitment to addressing critical yet often overlooked aspects of the workforce. For the e-commerce project, could you elaborate on how you approached measuring variables like mindfulness and work engagement? Did you use specific methodologies or tools for data collection and analysis?

Yes, I have used a scale called self determination scale for work engagement calls cons. It's a cons engagement one minute cons theory of work engagement it is. So the first one is self determination theory I just applied and for mindfulness I have used a scale and for market engagement cons theory based upon that particular scale I have created.

An attributes with this conservation of reserve resources theory.

So by applying these three concepts, I just came up with the social well-being.

I have concluded my social well-being attribute of the.

So.

You’ve clearly demonstrated a strong grasp of theoretical frameworks and applied them skillfully in your research. Using the Self-Determination Theory, Conservation of Resources theory, and

So apart from this, I have actually implemented my statistical tool Smart PLS, which I have learned recently. So I guess I can able to make the theoretical into practical experiences that will be used for the industries especially. So I guess I can I just came whatever point that you just asked me, I just cleared you.

Thank you for clarifying. Integrating Smart PLS to transition theoretical frameworks into practical insights is indeed a valuable skill, especially for industry-focused applications. It demonstrates not only your technical proficiency but also your capability to bridge academia and practice effectively. With this rich blend of pedagogy and research expertise, let's explore your views on guiding student projects and research. How do you typically approach mentoring students to ensure they thrive academically and professionally?

Can you please once again repeat the same question?

Of course. How do you approach mentoring students to ensure they achieve success both academically and professionally?

So I can able to give them a theory as well as a practical based approaches. So I guess and also apart from this I can show them a way for by giving a good website based real time problem scenarios if I just give a problem scenarios of the real time if they can able to solve. By my theoretical or practical way of innovative pedagogy.

They can automatically get success even personally as well as professionally. So I guess I can able to give in these ways.

We can just make students to do an experiential learning process, experiential learning, something like making them to go for some industries and do an internship works and do some real time concepts learning and how they how they are able to apply those.

Theory wants to pack practical ones or how they can able to come up with new software solutions.

So I guess I can able to give those type of exposures to students MBA as well as the the B.Tech students.

Incorporating experiential learning through internships and real-world application is a highly effective approach, especially for MBA and B.Tech students. Your focus on bridging theory with practical learning and fostering innovation through new software solutions is aligned with preparing students to excel in both academic and industry settings. I now have a comprehensive understanding of your teaching methodologies and research contributions. Thank you for elaborating.

Thank you.

Actually I just got a morning itself. I got scheduled in this particular interview but I could not able to enter in this interview. But now successfully I just got into this interview and I guess I had completed the interview. Thanks a lot.

You're welcome, Professor. Let me know if there's anything else you'd like to discuss or elaborate on.

Once again for the rescheduling the interview process and there was a wonderful chance and I guess this a, a will rocket. Thanks.

You're welcome, Professor. I’m glad everything worked out, and you were able to participate. If you're ready, can you confirm whether you’d like me to conclude the interview now?

Yes, yes.