Good day, Dr. A.J. Joshua. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

Myself, Doctor Joshua J. I've been teaching.

Yeah.

Please

Marketing subjects for over 27 years.

I have been my pH part, yeah.

Thank you for sharing that, Professor.

Yeah.

Yeah.

Yeah.

Please continue.

Hello.

Hello, please continue.

Dr. Joshua, let us evaluate your expertise in areas critical to a Marketing Professor. Starting with your background in marketing analytics, can you elaborate on how you have applied marketing analytics in your teaching or research?

See, I have extensively used marketing analytics.

In my PhD work OK.

I have utilized statistical tools using the.

Uh, software packages suggest.

Statistical packages for social sciences, that is spaces.

With that I have done a lot of.

Analytics, uh, as far as the data is concerned.

Like chi square test then?

Factor analysis. Exploratory factor analysis.

Then regression analysis.

Then I have.

Yeah, structural equation modeling.

I have used Amos software, so I am and I have also guided about 5 PhD candidates.

And achieved PhD for them. I have helped them to do the analytic part.

OK. And while teaching my students, I have guided my students in the.

Project work.

And I have helped them in doing their analytic part OK.

So this is these are some of the ways in which I have developed my expertise in analytics.

Yeah.

Continue this.

Building on that, Dr. Joshua, how do you integrate these analytics techniques—like regression analysis or structural equation modeling—into your teaching practice? Can you provide a specific example of how you simplify these concepts for students?

I believe in hands on. That means for every course I give them a mini project, a live mini project. They need to go out to the industry.

And collect the data.

And uh, they need to analyze the data.

And you use this marketing analytics and other statistical techniques in order to come up with statistical tests like hypothesis testing.

And data analysis so that they can bring out.

This one hypothesis or the mine data to get relevant information in order to make informed decisions. That way I am utilizing marketing analytics through mini projects in order to teach courses to my students.

Thank you, Dr. Joshua. Your focus on hands-on projects and real-world application is clear. Let us move to your expertise in guiding student projects and research. Could you detail your approach to mentoring PhD candidates, particularly in terms of framing research problems and guiding their methodology?

Yeah, I have guided about 8 PhD candidates.

I have been the.

Such the price of Barbier University.

And the guide to this students and I have come made into completion 5 PhD candidates and they have been awarded APS D.

And regarding my method of guiding them.

I asked them to find out the problem, that means identify the problem.

And they are made to do extensive this one literature review.

In the chosen area.

And come out with the research problem and find out the research gap.

That is, they need to find out the literature gap in the research as well as the gap in which there is a scope for doing further research and study. And based on them that I asked them to frame search questions.

Based upon the research questions.

They are asked to identify the objectives of the research. OK.

And once the research objectives have been framed, I ask them to bring out relevant hypothesis.

And once the hypothesis are made, I asked them to frame the appropriate research methodology. And for doing this research methodology, I ask them to do ideally a mix of both qualitative as well as quantitative research. Okay.

So, uh.

Some of the methodologies which they have read in through in the literature review while reviewing the various journal articles.

I asked them to incorporate. I asked them to identify the relevant constructs.

Which they can, uh, you use in the research and also ask them to find out how these constructs are related. OK, what are the antecedents and what will be the intervening, uh, the contracts and what will be the.

Uh, dependent, uh, conflict, etcetera and so on and forth, so forth and once.

This this are identified by the students. I asked them to develop a research model.

Ideally, and this research model they need to develop and in their research I asked them to statistically test the models. This one.

Or I mean reliability, I mean validity and whether it is fitting.

And and whether the model is proven and whether it can be utilized in the application aspect as well as the bringing out theoretical implication.

This way they are encouraged to bring out.

A relevant new body of knowledge.

Which can they can call their own. That means they they are encouraged to add a little bit of knowledge in the domain in which they are doing research and it should have implications both.

Academic implication as well as managerial implications. That means both theoretical as well as practical.

OK, this is uh, uh, other way I guide them or I try to guide them.

And again, a lot of things depends about the students. Also the students ideas are also encouraged and I want them to take the ownership.

Of the their own work rather than me doing a helicopter guidance, they need to come out with their own initiatives and innovativeness. Okay, thank you.

Thank you, Dr. Joshua. Your detailed approach to guiding PhD candidates and fostering ownership in their research is commendable. Let us examine your experience in teaching theory and laboratory courses. Could you share how you balance theoretical concepts with practical applications in your lectures or labs?

Actually, see, I am a teacher of marketing subjects. OK, mostly.

Marketing research and so on and so forth, which I've elaborated in my resume.

I teach consumer behavior services marketing.

So I tried to link the concepts in each subjects. OK what what they learn through practical applications. For this I use the case study methodology.

And I asked them to I run several cases in the classrooms and bring up bring out classroom, encourage the students to I mean give their output output. And mostly we run the classroom in a discussion mode. Actually they are supposed to pre read certain theoretical aspects and if there is some complicated aspects I also explained in the past.

Essentially, I make the students do the most of the job.

But.

OK, I'm I'm like a coach or a guide by the site.

And because the students need to have hand sewn and practical knowledge in the area.

Thank

They are learning OK, then only the learning, teaching, learning process will be effective.

And in addition to these kind of case studies, I also try to expose them to the practical of this one real life world through many projects.

And sometimes I ask them to go to the industry, sometimes I ask them to develop certain case studies.

I mean, of course I do, guys, based on the industry.

This one inputs OK, which could be later on incorporated the classrooms for the benefit of other students as well and also I encourage teamwork.

That means many a times I give that many projects in a group so that it is a synergistical process. So some students might be good in theory, some might be good in interacting with people, some students might be good at analytics.

So suppose if the three or four students will come together as a team.

I believe they can bring out a better outcome and also.

The work.

Is the is required for the future corporate life?

And mostly I put the people who are not comfortable with each other in a team.

So that when they go to corporate.

Uh, corporate, you don't have the, uh, discretion for choosing.

Whom your colleagues are, You need to adjust yourself and work with and cooperate with all sorts of people, even people from other culture. Now it is.

Connected World.

And you need to have multicultural exposure and you need to work with people from other countries. You need to negotiate with their people, with other countries. So understanding of the cross cultural aspect also is very important.

And how you adapt to the various nuances of different culture.

Will determine how.

When you succeed or how you're going to succeed in your endeavour in the corporate OK and they they need to have have the ability to manage the pressure to manage the this one.

They need to develop the interpersonal skill, presentation skill. I see to that while my pedagogy is on the run.

Time management.

All these skills are developed parallelly along with the conceptual and practical knowledge so that they come out as a well-rounded.

Managers and their corporate ready and their employability.

Is increased so that the gap between the employment this one industry expectation and the.

Institute input is reduced.

And as soon as they pass out of the institution, they are ready to enter the corporate world and ready to take on assignments then ready to.

Manage the the the pressures which the corporate people, corporate environment puts the upon them.

So that's the kind of teaching learning processes or pedagogy which I am practicing and which I intend to practice in future as well. Thank you.

Thank you, Dr. Joshua. Your commitment to fostering practical skills alongside theoretical learning, as well as preparing students for the complexities of corporate life, is notable. Moving forward, let's discuss your approach to student evaluation and exam duties. Could you elaborate on how you design assessments to ensure they align with learning objectives?

Actually, evaluation is a part and parcel of.

The teaching learning process and I evaluate students on a continuous basis.

So even I incorporate evaluations in addition to the routine that the tests fastest and quizzes which I occasionally periodically give them. Along with the entire examination, I also evaluate the class participation.

I also evaluate how they, uh, interact with each other, uh, in a team and, uh, I also assess the way in which.

They are able to manage the the iOS access, their soft skills, the presentation skills, their communication.

All these elements need to be, I mean I try to incorporate by evaluating the students and the evaluation happens on a continuous basis and if possible I try to evaluate as many students as possible as possible.

Uh, during every session. Suppose if it's a three credit course and there are 30 sessions.

And as and even when they are doing the normal discussion, Class 1 discussions, the students are evaluated. OK. So the evaluation as far as I am, my concept is concerned will be on a continuous basis because in the corporate you are evaluated each and every moment and each and every action you take.

And each and every decision you make. So our idea is to make them ready for the corporate life. That means academic rigor should be such that.

They should be experiencing it should to be ideally assimilation of the corporate life which they are going to undergo in future. OK, so that's what I believe. So then only they they will be able to perform from the day one in the power fight. So my idea is to make them perform from the day one.

So that the corporate nowadays, they don't want to invest too much on initial training.

They are looking for industrial ready people.

And in addition to what the curriculum says.

Some add-on courses or I don't know, modules are also included so that the knowledge can be imparted sometimes see as and when. Sometimes technology is moving so fast and things are changing on a even a daily basis. Sometimes what's happening yesterday, What was happening yesterday is going to change totally today.

So the technology is disrupting.

And people need to adapt to that, OK?

All this How to adapt to the changing environment? OK, How to adapt to the new environments? How to work successfully in an alien culture?

All this has to be the input. It has come out as an outcome of your teaching, learning process and the inputs what we give.

Or in a multicultural environment.

In the institution while they are undergoing the MBA program. Thank you.

Thank you, Dr. Joshua. Your emphasis on continuous evaluation, soft skill development, and corporate readiness is commendable. Let's now discuss your research. Could you provide an example of a research publication you're particularly proud of and its contribution to the field of marketing or management?

Actually, my most this one cited the research work was regarding I I did my PhD in.

Uh, technology in banking that means I way back in 2004 when I started my research, that was my four area that is a electronic banking services at that time in India, it was at the nation stage.

And the most of course some of the new generation banks were having net banking and many some of the many of the banking in 2002, 2003 and all they were having ATX of course.

But.

The widespread usage of adoption or adoption of Internet banking.

And, uh, usage of, uh, telephonic banking and mobile banking, uh, has not uh, percolated down to the masses, only a few, the top elite section of the society and the new generations bank where you're using it, at least in the city, the metro area, so cosmopolitan cities, et cetera.

So now I wanted to do what are the factors aiding in this adoption of this electronic banking services. So that was the area of my research and based on that, I have published a paper in general of e-commerce and electronic banking that means way back in 2010 or 11. It is there in my resume.

I received the maximum number of citations, around more than 150 or 160 citations for that particular one article. It is a very simple article.

It doesn't have any complex this one, this one analysis and all but.

It was widely accepted among the academia and because of which I wrote Google Scholar citation index of maybe around 2:50 or plus. So because of that one article and even my work that is PhD work has about 30-40 citations and I have also shown my h-index and I index and all.

In my resume. OK, so.

This particular article this I did while I was doing my.

It didn't experience such Manipal University.

The sensitiose at university will embrace through extensive research and we had the guidance of able academicians from sister institutions like TA Pay Management Institute, OK and.

And also I was doing my research with Cochin University of Science and Technology School of Management Studies. There we are very able professors and we tie up with the IAM professors from IAM coding code and all they all guided us and we we attended.

Your your faculty development programs in this kind of institutions even institutions like MBA, Gurgaon. OK so this attending FDP programs, then interacting with the able academicians, getting the membership, all these helped me in bringing out a good research outcome as far as my research is going concerned.

OK. Regarding the other aspect, while I was guiding my students there also, I was able to get supervised, give my supervision and guidance because of the work which I have done.

Myself, OK, and also I continued my work through my PhD students.

So thank you that there is, I suppose that satisfies your question. And in addition to that I published several 1015.

Uh, further.

Publications in reputed journals which is given in the resume.

Also, I extensively participated in conferences, symbols, yes, and.

Seminars and also I was invited to a few this one.

I also even jointly published a case study, that is, case study regarding V Guard Industries.

Uh conferences, seminars and role as a chairperson.

Is the ex Dean academics of TFI Management Institute. We have published a case study regarding we got industries and it is come in the this one.

Myself and Professor Simon George from.

Book entitled.

Brand Management and Services Marketing Cases by Simon George. So it is one of the articles in that particular book which is now available with Amazon.

So, uh.

Even in case study, I have managed to develop at least a one standard case and a few more other cases of my own. OK.

So not only teaching learning processes, but also guiding research students, research scholars and also bringing out articles and also guiding my MBA students as well and.

Contributing to for conferences, seminars, etcetera. Through this definitely I think and I have been given recognition such as the best teacher award and also I got recognition while I was in Manipal University. I was created among the top 2020 percentile of the faculty consecutively for three years before my resignation from there in 2011.

The fact that I was one of the initial faculty members who was able to complete PhD from my this one institute that is Manipal Institute of Management shows that at least to some extent, I'm having a research acumen. Thank you very much.

So definitely my research Acrobat.

Thank you, Dr. Joshua. Your contributions to research, including your widely cited work, publications, and case studies, along with your mentoring of students and recognition as a teacher, reflect your dedication and expertise. Next, let us discuss your experience with industry projects or consultancy. Could you provide details about the types of industry projects or consultancies you have been involved in and how they contributed to both your academic and professional growth?

Hello, Are you able to, uh, should I continue actually, uh, again, uh, tell about my industry projects and, uh, this one?

Consultancies. I've been involved along with my students in the internships.

And I've been able to.

Uh, the, the, the, the, the guide them in their internships. I have visited industries and while they were doing.

Internships pardon I I was able to give in a few industries some of the solutions for the problems along with my students as a partner.

And that way I think I have been contributed my myself to the industry consultancy as well as this one.

Uh, industry direction, not only, uh, I've done that, but we periodically, uh, bring in industry experts to address our students and I have discussed the industry problems with that.

Industry is on internships and the.

And from the member first first hand information from what they give, I have been able to sometimes even give them a solution. OK maybe when I come for the interview might be able to share a few.

Thank you, Dr. Joshua. Your involvement in guiding students during internships, collaborating with industries to address real-world problems, and engaging with industry experts highlights your practical orientation and consultancy experience. Let’s now move on to discussing your teaching approach. Could you explain how you ensure strong communication and a structured teaching methodology in your classes to engage students effectively?

Actually, as in every would be scored. We structure the this one various.

Courses into different modules and further lesson plans and all and based on and each sessions we plan.

And we we plan and with which all the materials the students has to read and come to prepare for the cookie. So the case studies which they need to discuss and read up and come OK.

All these thing we do in Berlin advanced before the Prime Minister starts, OK? So we do extensive planning and also we prescribe the textbooks as well as the reference books and also we give the case studies in advance, OK.

Got

And the the students, they we also.

Group them into various teams at all, OK and.

They they are encouraged to discuss.

The cases amongst themselves as also as also there when they come to the classroom, they are able to ask to bring the outcome in one or two pages. That is what they understood And what is the problem identified in the case and what decision as a manager would they ideally would take and what are the pros and cons of the decisions.

They also sometimes are encouraged to bring out with various.

Solutions because different problems might be having multiple solution and as a manager you need to evaluate.

As a manager, essentially you're a decision maker and your successor as a manager is determined by how much good your decision is.

And so suppose if you are confronted with the problem, you you need a problem can have multiple solutions, but which is the optimal solution ideally suited for that particular problem? So they need to identify that, okay.

So, uh, uh, the students are encouraged to do that, yeah.

Thank you, Dr. Joshua. Your emphasis on structured lesson planning, interactive case studies, and fostering critical thinking in decision-making among students is well-structured. Lastly, let us address your academic qualifications. Could you confirm how your Ph.D. aligns with the requirements of this role and how it prepares you for contributing both academically and professionally to the field?

Actually I did my PhD from School of Management Studies at Cochin University.

It is one of the uh.

First management institutes in Kerala and it was started by the same time as I meant by the mentorship of Harvard University.

And many of the Star Wars in Cochin University, they had the training with the Harvard University and I exposure with I am A and all OK Ahmedabad.

And uh.