Good day, Dr. B. Elamurugan. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

Please start by introducing your professional journey in academia.

Thank you very much for the opportunity.

I am Doctor Beelamurgan having 19 plus years of academic experience.

Scopus indexed Q1Q2. Journal Publications.

All are in reputed journals.

I had.

Academic accreditation experience too. I have worked UH in the team of.

NBA under NAC coordination team.

And uh, let me introduce my academic journey, where I started, I started my UH schooling career.

At a school near Tintibanam.

I don't know all my schooling both SSLC and HSC in same time. Higher secondary school Tindivanam.

And I joined a bachelor degree at the Computer Applications in UH Saint Joseph's Arts and Science College, Cadalu.

And after completing my BC degree, I joined.

To pursue MBA degree at Bishop Weber College to Richardapalli. I successfully completed MBA degree with 69%.

And after completion, after completion of my MBA degree, I straight away joined as lecturer at Sri Arvinder Arts and Science College. I worked there for two years. That is still 2008.

And after 2008, I joined as assistant professor at Stree Manakula Niagara Engineering College in the Department of Management Studies. I worked there for three years in the year of 2011.

I joined as Assistant professor at the City Manakalava Nagar Engineering College. In the year of 2012 I completed my UGC NET and in the year of 2015 I completed my PhD at Annamalai University. I done PhD as a part time.

PhD in the stream of Human resource management, the topic I had.

Took was.

A study on occupational stress among branch managers.

In private sector, public sector branch manages in Tamil Nadu, Northern Tamil Nadu. So this was my topic. I come successfully completed my PhD in the year of 2015 and thereafter I was promoted as Associate Professor at Stream Anakalava Niagara Engineering College. I worked there till 2025 till 2025 till March 2025. In the March 2025, I joined as Associate Professor at Savitha.

Institute of Medical and Technical Sciences I still working as associate professor at Savita medical and technical Sciences coming to my research contribution, I successfully.

Published 8 article though I have published 25 plus research publications. My eight articles has been published has been indexed in Scopus but that too all the articles were introduced in in the level of Q1 and Q2 percentile category.

All the articles on journals which were I published all are reputed in nature like Sage, Emerald, Springer, Indo Science et cetera. So this is my research credentials.

And I am living with I am married with two kids. My elder son is doing 11 standard and younger son is doing 7th standard.

My spouse is homemaker.

I'm seeking a job opportunity in V80 Institute of Technology due to their academic exposure and research absence. So this is a basis point for seeking opportunity in VAT. I believe that my teaching philosophy will align perfectly with the VAT's academic philosophy.

Thank you. Thank you so much for the opportunity.

Thank you, Kendra.

You're welcome, Professor Elamurugan. Shall we proceed with the interview?

Yes, yes.

Professor, let us start by discussing your expertise in Human Resource Management. Can you elaborate on how you integrate concepts like HR analytics or application of AI in HRM into your teaching or research?

Yes.

So I have some experience in HR analytics. I handle the paper called HR Analytics for MBA students two times I handle the paper and as well as I published a paper called AI and Chiti.

That paper deals with.

AAA will make a lot of implications, lot of impact in the human resource management, especially on dealing with workforce.

In what basis I can see that? I can see that.

AAR contributing today itself, we started to contributing in many aspects. Just see you are a a is actually interviewing me, interviewing me and many things like a today, A is today like applicant tracking system, applicant tracking system. They are screening applications, they are screening candidate, they are screening candidate and many more jobs and many more things are being done by. A SO.

So this is not going to be stopped and in the future, in the future, it is going to be more extensive than before. So a will contribution will be very significant and every employer and human resource expertise specialist must be ready to deal with all these AI related challenges in the future.

Thank you.

Thank you, Professor Elamurugan. Based on this, could you share how you have prepared or would plan to prepare students to effectively use HR analytics and AI tools in their future roles?

Yes.

So I will teach the students, I'll teach the students with the actual data, HR data, how employees data can be useful to analyze the various performance, various various things in the HR domain, for example.

Today, attrition rate is one of the biggest challenges every HR is facing. So using the HR analytics, using the HR analytics we can easily predict.

When an employee will leave an organization and in another three months how many employees and who are the employees may leave the organization and another six months how many employees may leave the organization? It will be teach. It will be teach with practical example. How really HR analytics is being done to predict employee attrition, employee attrition.

And at the same time, at the same time how employee performance are measured using HR analytics and various performance metrics also, uh, can be measured using HR analytics, etcetera, can be uh.

Measured with the help of a So I will demonstrate live hour data, hour data and I will demonstrate to the students how it is being measured and how it is being calculated to print the employee attrition other performance metrics. So mine will be live demonstration. I will first of all I will teach theory with basic theory concepts and later I will. Give live demonstration with the help of case study with the help of.

Uh, role plays and etcetera. I will demonstrate how HR analytics will be useful in the shaping HR role.

Thank you.

Understood, Professor Elamurugan. Your approach of combining theory with live demonstrations and practical applications is valuable. Let’s shift focus slightly. Can you share your experience integrating entrepreneurship or managing family business topics into your academic efforts?

So today especially, India is a country having more family business than any other country.

Right.

Uh, this is the problem where today, uh, I, I done a research, I done a research in, uh, family business. Actually it's in, it's in review stage how family business entrepreneurship ownership can be transferred to, uh, to their successor without any asin, without any Accel. So this is what I done a research. Actually, it's under review. It hasn't been published, but it is, it is under, uh, review.

So entrepreneurship in the family business, uh, gives a idea that more entrepreneur must come from, uh, uh, family. So family business will work in a very much way. I believe that, uh, entrepreneur is a basis of everything. If entrepreneur thrives in an economy, surely the country will be in a good shape in the future. So India as a country, uh, it's.

Inviting many research proposal in many entrepreneurial proposal to start a business, especially in the role of uh in the entrepreneur role of family, family business is very welcome, and it must be strive to make our country progress in the future, I believe entrepreneurship will shape the uh business of family.

Thank you, Professor Elamurugan. Your insights on family business and entrepreneurship are clear. Could you briefly discuss how you approach teaching strategic management to students, emphasizing critical decision-making skills?

Yes.

So strategic management is how strategy is being framed to make organization excellence.

So usually the strategy is being done by the top level management. The critical decision making strategy is being done by top level management. For example, like merger and acquisition and etcetera. This kind of strategic decisions are being done by the top level management. These people have to find out what are the, for example, let me take merger.

Example Vodafone Idea. It was merged to long back ago but the firm is struggling right now.

The problem is while merger, while merger both the company has to think about if you if you merge with another company, what kind of benefit we will reap out of getting it.

What kind of synergy, what kind of synergy we will get by merging with another form. We have to look after, look, look at it and other things how to collaborate, how to how to merge both the companies and there may be a problem after merger, post merger problem there are plenty of merger problem available. Post merger like cultural identity, cultural conflict may arises. So structural problem organization has to be structured. So these are the problem we may face when we.

Go for merger. So all these things has to be, uh, calculated before going for strategic conditions. So, but just to looking one factor or other factor, we cannot make a conclusion. We cannot make a critical decision making. We have to make, we have to consider variety of factors, variety of factors to make a certain decision. I believe that strategy management plays a very important role in.

Critical decision making like merger and acquisition.

Portfolio.

Thank you for elaborating, Professor Elamurugan. Given the importance of strategic management decisions, could you provide an example of a class activity or case study you use to help students grasp this complexity in critical decision-making?

I personally explained the concept of integrating firms like merger, acquisition and takeover.

How it is being distinguished, how takeover, merger and acquisition etcetera are distinguished without without live example, live example, what is being happening in the world right now? Just how I explained, Let me explain.

Takeover. Takeover is.

Forcibly. It's not the company which is being planned to take over which is being planned to take over another company. Forcibly, sometimes forcibly take over the firm.

In case of merger both the both the company A&B merged together to create a new company.

In acquisition?

A. Company A.

Plans to.

Acquire another company with the willingness of another company with the willingness of the company. So this is how I distinguishes this company. I give practical examples how this company have took over.

For example, in the case of merger, I have given demonstrate how vodka and the idea integrated. So in the partnership how other company like how how how other company have been integrated for example.

Uh, for, uh, takeover. For takeover, uh Mindtree.

Mindtree, a company was forcibly takeover by another company. So I will I will give as far as possible a practical example, practical example, live example, how these companies are doing well. So by the way of practical example, by the way of practical demonstration, I believe the students will get actual knowledge from you.

Understood, Professor Elamurugan. Your use of live and practical examples to teach strategic management concepts seems to provide valuable context to students. I’ll move to another focus now: Can you discuss your experience in guiding student projects and research, particularly at the postgraduate level?

Yes, I have experience of 100 plus students in guiding projects. So from the year 2008 I've been handling.

Students for post graduation level only. I have not teach undergraduate students only in the year of 2006 to 2008 I I taught undergraduate students but from the 2008 but till now I haven't teaching for postgraduate student. I have under project guidance. So I used to guide I used to guide in both human resource management and marketing. Human resource management and marketing One thing I'm very particular.

Is the student projects will be like not for granted?

I sincerely dedicated myself to make them to understand research methodology, how the research design is being framed, how the squad are the sampling technique, what is the right way of selecting statistical tools, uh, what other software should be used and et cetera have been taught to them before engaging them into the project.

I gave Anson project. I gave him and son experience in demonstrating SPSS software.

I'm excellent. HP is a software, so I gave live demonstration to the students to UH.

Do a strategical analysis in SPSS. So after completing all these things, I will uh, I make the students to collect review on their own broad area. I make the students to collect review on their broad area. After collection of review, I make them to find research gap.

The some students struggles, I sit with the students and and help them to how to collect literature review and after collecting literature review, how to find out a research graph from the literature review.

And some students are well equipped, but some students are struggling. So I sit with the struggling students and engage them to prepare research. After research finding research gap, I make the students to prepare research questions, research objectives and all other processes. I used to sit with the students. Whenever students struggle, I sit with the students and many students, really many students have come with flying colors and they learn to SPSS and some of the students have published papers.

In in peer reviewed journals and some of the students are working as business analysts, business analysts in some of the companies in the India right now. So I I should not take a whole credit for this thing but I may be one of the contributing factors for their success factor.

So I believe so. So this is how I, uh, give personal attention to research guidance. I have vast experience of research guidance, uh.

Thank you.

Thank you for the detailed explanation, Professor Elamurugan. Your approach to hands-on guidance and tailored support for each student showcases your dedication. Let’s now discuss pedagogy—how do you ensure that your teaching methods are structured and student-centered for effective learning outcomes?

Can you please repeat once again? I couldn't hear it.

Please.

Yes.

Certainly, Professor Elamurugan. How do you ensure that your teaching methods are structured and student-centered to achieve effective learning outcomes?

Good. So my teaching pedagogy is very simple.

I just go with Terry. First of all, I would go with, uh, Terry explain the theory with the utmost, uh, uh, easy, understandable way. And later I will apply practical application where this theory is applied practically in industry. How it is being benefited to the overall the benefits, Who are the benefits, uh, achieved?

Why this theory is framed? Why this theory is framed? What is the benefit out of it? I usually goes with a scaffolding method. Scaffolding means I believe that teaching easy concept 1st and later I will go for the first one. Usually I use the following method. Following method and as well as I go for flip learning. This is my strong area.

I just give a topic to the students which I'm going to teach tomorrow. I will give you a topic. Make the student to learn, learn something about the topic. Actually, we have discussion in the classroom. I would not.

Lecture method, I would not go for a go with lecture method. I just a discussion. I have discussion with the students. Students come through a lot of ideas, lot of ideas. I just facilitate the peer students to to give their ideas and I will transfer some of my knowledge to the students. This is way this is the way I transfer my knowledge to the students. So flip learning, I believe flip learning is one of the effective method. Effective method I used to follow. I used to follow for very long time.

Actually, for the six to seven years I've been falling flip, flip learning. It's very effective. I found a student outcomes are particularly well after I, I, I change through flip learning from the traditional lecture method. So this is my core pedagogy. I use case study. I use case study for some of the concept, role play, role play for interviews, role play for other areas, concepts and etcetera. These are the concepts.

Usually goes with teaching, management education.

Understood, Professor Elamurugan. Your structured approach, combined with scaffolding, flipped learning, and practical applications, reflects a student-centered commitment to fostering meaningful learning. Now, could you elaborate on your methods for student evaluation and how you ensure fairness and objectivity in assessing their performance?

I maintain integrity in evaluation of students. I believe that students should not be.

Yes.

Affected because our buyers this this is my core principle of core principles are my evaluation student must not be affected at any cost because of our biasness. So I without bias without bias I used to go evaluate the students.

For example, I have the record of holding portfolio of examination coordinator of my department. I have successfully completed six years in examination coordinator, Examination coordinator with 0 error.

Which is 0 error.

So I have no bias towards student. They are assessed with their own talent. If they have really they have potential. If they have really talented, they will be awarded otherwise if the students doesn't have.

Any talented, any talent or any, uh.

Potential, I don't, uh, give marks, I don't award marks to the students particularly. I don't, uh, award these things. So I believe these are all the basics principle, which is guiding me to uh.

Assessing the students, I will not be biased.

So this is my core principle. I will not let the student to be affected because of bias. Even other faculty, even other faculty, if doing so, I will try to correct them. I will try to correct them that this is not a correct way of right way of assessing the students. We must give our soul to assess the students evaluation.

Very strict and maintained by integrity evaluation integrity.

This is my guiding principles of evaluating.

Students Assessment.

Thank you.

Thank you, Professor Elamurugan. Your emphasis on integrity and fairness in student evaluation is commendable. Let’s now discuss your ability to guide research. Could you elaborate on your approach to mentoring Ph.D. scholars and guiding them through the publication process?

Yes, so far I have no experience in guiding PhD scholars, but I have experience of UH guiding 2.

A PhD scholar as Co guide not.

UH direct guide I'm co-gate acting as a Co guide for two students UH. One student uh is about to complete in the year of 2026. This year December he's planning to complete his PhD and other one is planning to complete his PhD in year 2027.

So they seek help from me. How to?

Collect literature review. How to find a research gap.

How to frame research questions? And sometimes they uh.

Like the problem statements, whether the problem statement is correct or not, it should be, any changes is needed etcetera. They will usually approach me and guide to them.

They, uh, give me to validate their uh, statements.

One of the Cogade student UH is perceiving PhD uh in.

In Namal University.

That student actually published on paper in Springer Journal. Scope was interest. I contributed a lot.

To the student.

I contributed like, uh, data analysis, I in the data analysis section, I, I made some, uh, enriched contribution and, uh, the student has thanked me a lot for that, that public for that publication. That paper has been published actually, but so far I have not experienced in, uh, PhD guidance, but I believe that, uh, if I get opportunity in vit.

I will guide student PhD student with utmost sincerity. I will transfer all my knowledge where I learned all these things.

To the students with utmost sincerity.

Thank you, Professor Elamurugan. I appreciate your honest reflection on your role as a co-guide and your readiness to take on full mentorship responsibilities in the future. Let us now discuss your research impact. Could you elaborate on the themes or areas your Scopus-indexed publications focus on and their significance in advancing HR management or related fields?

Right in HR I have published a paper called a anxiety. This paper deals with this paper deals with how today a has has been replacing many work. So many employees have been frightened, actually have been frightened. They're afraid of their future and we may hear many things about things.

Things happening like Amazon is planning to lay off thousands of employees.

In coming days. So these are all the news, these are all the information are making the employees anxious. Actually they are frightened, they are afraid of their future.

So I want to find out.

How the employees in especially technological sector like IT, information technology, How these people are perceiving a.

How they are anxious about a How to deal with this anxiety? So I conducted a research in uh, IT industries in India and found found that majority of people, majority of IT employees are more anxiety are having more anxiety. Introduction of IT, Sorry, introduction of a because they believe that their work may be replaced by.

A in the future and they have started to, uh, enter the industry. They are willing that in the future they're working.

Affected they they may be layoffs. They may face layoffs due to introduction of A. So I studied the A among the employee and found these things.

I put a measure how to deal with uh this A and the core findings and core suggestion I made is.

Company management should prepare the employees to face A. A should act like a companion. A should act like a companion. We should not treat it as a alien. We should act. We we do. We should make it as a companion.

So make skilled the employee, skill the employee, make skill the employee to enable enable them to face the A wave. So I believe that this kind of measure will make the employee to face the A.

In the future.

Thank you for sharing the details, Professor Elamurugan. Your research on workforce anxiety surrounding AI integration offers timely and impactful insights for HR management strategies. Let’s discuss student engagement now. How do you incorporate soft skills training or career management sessions into your teaching framework to better prepare students for industry roles?

Yes.

I conducted UH mark interview, Usually UH conduct mark interview to the final area MBA students, finally MBA students.