Good day, Dr Sablu Khan. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

My name is Doctor Sabloo Khan. Like I have applied for the position of the Assistant professor in the marketing management and like I have worked for seven years. After completing my PhD in 2019, I joined the nearby department and I worked in the management area and I have written several assets papers regarding marketing. Like consumer behavior, adoption of the technology mainly like blockchain technology.

Uh, in the consumer purchase decision and uh, like grocery purchase in the non metro cities through the E retail stores and others.

Thanks for sharing that, Professor Khan.

Dr. Khan, let's start with verifying your relevant expertise for the role of Marketing Professor. How do you approach teaching laboratory-based and theory courses in marketing, ensuring students grasp both conceptual frameworks and practical applications?

OK. Uh, for the teaching of the marketing, like, uh, I generally involve the student through the case study method. Uh, I have taken several Harvard Business Review, uh, case studies and I usually work on the like, simulation techniques and other techniques. And my key, uh, focus area for the marketing area are the marketing management.

Research methodology for the managers as well as the consumer behavior. And apart from that, I can, uh, take lectures on the service marketing and sales and distribution management, but key, key areas are like consumer behavior research methodology for managers and the marketing management and the basic teaching methodology works me around the simulation techniques and. Role-playing through the students as well as the case study methods solving different cases.

The day student to kill to clear the concept of the student regarding the marketing concept.

Thank you, Dr. Khan. You mentioned leveraging simulation techniques, role-playing, and case studies to help clarify marketing concepts. Could you elaborate further on how you evaluate the effectiveness of these methods in ensuring students grasp the learning objectives?

So, uh, like, uh, from the case study method, the practical and live example, uh, day-to-day life example, uh, that make the student more clear regarding the different concept and how they can do in the coming feature after completing their masters or going into the field.

So, uh, they can be, uh, they can take it very comfortably and, uh, the, uh, proof of the burden, uh, like how they are, uh, assessed or how they must have understood the concept. Uh, it lies with the student because in the case study, they generally give their different opinions. And after, uh, after combining these opinions, ultimately they feel, uh, themselves, that they have learned that the sev by taking diverse view from the different student regarding the.

And for the simulation, like they, uh, play the like, like a role of the marketer or the advertising agency or the marketing manager. So, uh, it will help them, uh, in their feature challenges as well. And to make them more clarify, uh, with more clarity regarding the consent. So this is, uh, this is the basic tools, which is you've nowadays in different business schools, so. I generally incorporate.

These tools and while teaching techniques.

Uh, like for the research part of the student, like I generally try to find out the, what is the current going on, what the research should going on. The students would, uh, keep them up, uh, updated themselves so that they can, uh, find out the better topic. And after that, uh, this would be, uh, like more engaged in identifying the research problems and after.

It seems you effectively use case studies and simulations to engage students and help them familiarize themselves with real-world challenges. Thank you for clarifying. Next, can you describe your approach to guiding student research projects? Specifically, how do you support students in identifying impactful research topics and conducting methodologically sound studies?

Identifying the problems, I uh, help them to ask different research objective to carry out their research and uh, like in the research technique, because I have written uh, many research papers in the Scopus index generals as well as in the ABDC category in the world recruited publisher like Wiley, Algeria and uh, Springer publications. And recently I have been associated with the Victoria University.

Australia for guiding the PhD student as an associate supervisor on voluntary basis. So this has helped me a lot to regarding the like what is the nature of the world research guidance. So on that pattern I try to guide the student for the research pattern and there is a Gantt chart method so that that provides the basic idea. Or their schedule and timeline of the student regarding their research activities.

OK, So like for the strategy of the assessing of the student, uh, like generally where, uh, I were teaching, there was a seasonal test. There was a three kind of test available through the learning management, uh, system tool. It was a online quiz system to assess the progress of the student as well as there was some written exam on the like, uh, there is a sessional test on, uh, like monthly basis. And apart from that there was a.

Your approach to guiding student research, including focusing on current topics, problem identification, and establishing clear objectives, shows a structured and outcome-oriented methodology. Incorporating tools like Gantt charts to guide timelines and leveraging your extensive publication and supervisory experience further enriches your guidance. Now shifting slightly, what strategies do you employ to evaluate student comprehension and performance during exams or assessments in the marketing domain?

Semester exam and mid semester exam. So through these methods as provided in my previous institute, so I focus to assess the progress of the student. And apart from that, uh, there was some presentation, uh, PowerPoint presentation techniques to, uh, like in the form of some assignment they need to present themselves, uh, before the class. So that was the methodology I adopted for the comprehensive evaluation of the.

Performance of these students.

Thank you, Dr. Khan. You've provided valuable insights into your methodologies for evaluating student performance, including periodic tests, LMS-driven online quizzes, PowerPoint presentations, and semester-based evaluations. Let’s focus now on marketing analytics. Could you explain how you ensure that students understand foundational concepts in marketing analytics effectively, such as using tools like SPSS or RStudio for analysis?

OK, yes, uh, sure. Like for the marketing analysis like I have, I'm very much comfortable with the SPSS and I have took different like as a resource person for workshop on the SPSS and hands on training on the RE studio and software IBM Amos software. So these basically tool even the PLS.

PLS tool is also one of the key tool to for the statistical analysis from the perspective of the marketing analytics. So it help us for the predictive analytics and the marketing analytics. And basically the students are guided through the hands on training with the help of software in the class as well. And apart from that if there is a any doubt then the specified group for the training of these tools.

Are, uh, employed with the student and, uh, for the marketing, uh, analytics part. I'm also working with the different new technologies available, uh, with the help of different AI tools so that they can easily get the data. And after that they can, uh, employ their analysis tools, uh, for the marketing analysis analytics perspective. And also there is a big data analytics recently has been discovered.

And the students are encouraged to take more data from different live companies like Google, Facebook or E retailers.

So in this regard I focus on diverse thing for marketing analytics as well.

It’s evident that your comprehensive approach to marketing analytics encompasses hands-on training with tools like SPSS, RStudio, and PLS, as well as exploring emerging technologies such as AI and big data analytics. Encouraging students to work with real-world data from platforms like Google or Facebook adds a practical dimension to their learning. Let us now discuss your industry experience. Could you elaborate on how your role as an Analyst-Operations at HCL Technologies has influenced your teaching or research practices?

OK. So like why I started when I started working in the HCL Technologies Private Limited as an analyst operations, I found there was a there was a some gap between the teaching as well as the the practical application of the concepts in the real world, in the real industries or in the organizations. So I got an inspiration that ISO train from the perspective of the indust.

To the student at LES so that they can, they can, uh, find themselves comfortable with the industries or the HR managers or the companies also feel to hire them, uh, like, uh, based on their current skill label or the updated skill set so that, uh, it will be mutually benefit, uh, beneficial to the students as well and the corporate sector as well, like industries as well. So that was my key inspirations, key learnings from the.

Like HCL Technologies, Edge and analyst operations.

Your experience at HCL Technologies, focusing on bridging the gap between academic concepts and practical industry applications, clearly aligns with your aim to equip students with relevant, employable skills. It demonstrates a commitment to ensuring students are industry-ready. Lastly, I noticed your research publications span reputed journals and diverse topics. Could you highlight one of your most impactful research studies and explain how its findings contribute to the field of marketing or consumer behavior?

OK, thank you so much. So like my research related with the like consumer behavior as well as the marketing. So it is recently 11 research paper was published in a a category general ABDC, a category journal having more than 10 impact factor that was the general of cleaner production and it was published in the Algeria recently. So like the findings of that.

It was very much helpful for the uh, consumers from the perspective of the tracing the, uh, organic foods from the blockchain technology and it was empowering the uh, like customers based on the like non tampering or uh, like non-tempering and uh.

Non, uh, compromising features of the blockchain technology. So my research helped that how it can be used for the organic food products so that the customer can buy the real organic food product without any adulteration, without any mixing of any kind of thing. And uh, that's why I recommended that use of technology or adoption of the technology is very much helpful from the perspective of the consumers for improving consumers and.

For, uh, making them, uh, feel free regarding the security and trust issues, uh, about the product. So, uh, this was one of the findings of my research. Another research paper was related to the groceries, uh, grocery stores in the tier 3 cities or in non metro cities. So I have that, uh, I found that the, uh, like customers are more reluctant in the non Meadow cities regarding the purchasing.

Of the, uh, grocery items from the E retail stores. But after that I finding out different causes and I find out that why they are like, uh, reluctant to this. Like suppose they are having security issues, they are having the adulteration issues. So I have analyzed and I have recommended that what the strategy marketers can adopt for making confident the consumers.

Your research contributions, particularly on organic food traceability using blockchain technology, provide significant value by enhancing consumer trust and ensuring product authenticity. Additionally, your analysis of consumer behavior in tier 3 cities highlights critical barriers and offers actionable insights for marketers to address reluctance in e-retail adoption. Both studies underline your ability to merge academic rigor with practical impact, contributing to the field of marketing and consumer behavior effectively. Thank you, Dr. Khan. Your responses have been detailed and insightful throughout. This concludes our verification of your skills and expertise.

OK. Uh, then, uh, like, uh, regarding the verification, uh, like I have done, uh, different, uh, from the like certificate from the educational institutes. And I have also participated in that different training methods. I participated around UH-12 of faculty development programs from the different repeated institute like Indian Institute of Management.

Like IIT.

UH faculty index and program and UH1UH-1 faculty development program I have attended at the like uh, there is a Oman based university, so uh, I have worked at and uh, like in this regard, I have also take training from the Victoria University to guide the PhD student because it was the mandatory requirement to uh, like engage in the. Modules prepared by Victoria University for guiding the student.

So, uh, I have been certified with the well repeated institutes regarding my skills and uh, uh, E skills and uh, training methodologies regarding, uh, the research and expertise on the different subjects on which I work.

Thank you, Professor. From your experience and certifications, it seems that you have a strong foundation in guiding students and delivering quality education. Could you describe a specific introductory course in marketing or a related field that you find particularly rewarding to teach, and explain why?

Uh, sure. Like, uh, I would like to introduce some course in future, but still I have not, uh, I have not developed the course, uh, teaching for the marketing.

It's in the marketing like more specifically like for ruler marketing, there is a separate field. So we should have, uh, like develop the force in the, uh, field of ruler marketing as well. And apart from that, uh, there is a recent trends in the predictive analytics like assessing the consumer behavior through the analytical methods. So there is a no specific course regarding this. So I'm planning to develop in future, uh, as well, like how we can assess the consumer.

Dr.

And we're through analytical methods apart from, uh, the separate subject marketing analytics, we, I would like to work on the separate, uh, course, uh, like assessing the consumer behavior through the analytics method. So in future, I have planned to develop two to three courses in the field of marketing more relevant and more timely for the need of the industry as well as the. Changing of the, uh, type of the nature of the work.

Uh, in future, so, uh, it will be my first priority to work on and to develop, uh, the new course as per, to meet the demand of industries, uh, in future.

Dr. Khan, you’ve touched on developing timely courses that align with industry needs, focusing on areas like rural marketing and predictive analytics for consumer behavior—an interesting vision. To dive deeper into this connection between research and pedagogy, could you elaborate on how your published research in consumer behavior, especially your predictive analytics work, has directly influenced your teaching methodology? For instance, have you integrated any specific frameworks, case studies, or statistical models from your research into your courses?

Uh, sure. Uh, like recently, uh, I have applied one technique, uh, like, uh, that was related with the, uh, though not, uh, newly I have not done I, I am not the only one of those who have applied that technique. It was very well known structural equation modeling. I have utilized it from the perspective of the like tier third cities, like non metro cities. That is not conventional. That is very much uncon.

And generally people have, uh, uh, have not done any kind of research for the non metro and for the tier third cities by I applied these techniques, uh, in that direction. And, uh, recently I'm also, uh, working on the like, different kind of like global entrepreneurship monitoring data. So that provides us that how these.

Uh, contribution from the perspective of the recently developed markets and in the, uh, like AI techniques in the consumer behavior, I have proposed, uh, like guest editor as a guest editor for a general journal of marketing analytics published by Springer. So I'm working on that. I have sent my proposal and if it is accepted, then I, uh, I can invite the research paper in that field as well. And I have written as well.

Markets are developed through the recent entrepreneurs so that they can help much more.

One research paper in the book based on big data analytics. So it is related with the coffee, uh, huge of the coffee or sustainability of the coffee products in the India as well as in the South Asian countries. So I have done in that direction little work, but I'm going to explore more in future.

Uh, so for that, uh, like I can, uh, time to time, I can conduct the workshop for the hands on training, uh, to provide the like, uh, and as well as a part of the, their academic curriculum, I can include the one or two units regarding these kind of new tools and techniques in the each course, uh, syllabus. So it will be helpful, uh, to them like in their feature learning as well. And it will equip them.

It seems, Dr. Khan, that your work bridges a gap in the research by focusing on underexplored areas like tier-3 cities and their consumer behavior using advanced methods such as structural equation modeling. This alignment of research with non-conventional markets underscores your academic depth and potential practical impact. Pivoting to teaching, how do you go about simplifying these advanced techniques, like structural equation modeling and big data analytics, for students who may have limited exposure to such tools? How do you ensure that they not only grasp the concepts but also learn to apply them effectively to real-world scenarios?

Because of the, uh, recent development in the AI and, uh, like, uh, automation. So it will be helpful to them to, uh, make them equipped at their, uh, student level.

Uh, for the uh upcoming challenges in their jobs because there is a nature of the jobs are changing because of UH.

Understood, Dr. Khan. Incorporating workshops and curriculum units focused on advanced tools like structural equation modeling and big data analytics demonstrates a clear commitment to preparing students for evolving industry demands. Hands-on training can indeed bridge the gap between theoretical learning and applied skills. One final question in this area: Beyond technical training, how do you aim to inspire curiosity and critical thinking among your students, particularly in marketing? How do you encourage them to approach emerging challenges, like AI and automation, with analytical rigor and creativity?

OK, uh, for that, like, uh, I can encourage the student to, uh, like have the, uh, different kind of, uh, real life problems, uh, through the recent case studies and others, I can, I can assign them some assignment as well. I can, uh, encourage them for the like, uh, making AI loves and making the like, uh, simulation killabs, uh, in the department of the marketing so that they can more engage and.

So they can more must be enthusiastic to participate in these killabs. So it will help them to like motivate and to take challenges from from the perspective of the learning these new tools. So that will be one of my like method to encourage them.

Your approach, Dr. Khan, of integrating real-life case studies, assignments, and initiatives like AI and simulation labs indicates a proactive strategy for fostering both intellectual curiosity and practical problem-solving skills among students. These methods not only engage students but also prepare them to tackle contemporary challenges with a hands-on understanding. This concludes our focus on connecting your research to pedagogy.

Professor, could you outline your 3-year research roadmap, with a particular focus on how it aligns with institutional growth, revenue generation, and high-impact outcomes?

Sure. Like thank you so much like time has gone, but I will for the future three years, I will work on taking the industry project for the institute. And so that it will be helpful for the funding as well for the institute as well As for the reputation of the institute in which I will work. So thank you so much for my interview so as.

Our scheduled time for the interview is now up. Before we conclude, do you have any questions related to the role or the company?

Thank you, Professor. Before we conclude, do you want to confirm if you'd like to end the interview?

As a dude.