Good day, Dr. A. Jafersadhiq. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

Please start by introducing your professional journey in academia.

Yes.

Thank you. Could you please share your professional academic journey?

Myself, I am a doctor age offer Saudi so I have a totally the 15 years of experience so presently working as assistant professor at College Learning Academy of Research Education, Viridanagar as assistant professor. So I have received a research grant of totally ₹6,25,000.

CSR and our IMPRESS scheme and TNS CST under 2 projects and one seed grant. I have a published more than 30 plus research articles. So 5 in Scopus indexed and 12 in uses listed journal and eight in ABDS listed journal. Along with that I have presented more than 50 plus article presentations in international conferences and participated in more than 5050 plus workshops and Fdps and all published to three patent and I have received.

Research.

Awards and contribution towards that institution awards, uh, from four or five hours I have received along with that I have completed 4 uh, NPTEL courses. Recently I have completed a industrial and social media marketing with a 98 percentage.

I have a lifetime membership in IST UH and I have a completed UH PhD in UH nanostream there of 2018, an MBA in Bardia University in 2009 and BBM with a computer application in 2007 along with that.

I am having a I am uh, presently I'm taking care of uh, uh, internal quality assurances and a student, uh, mentoring, uh, dear cell, I am taking care and uh.

Student, external, even participation. I'm taking care of it.

I have a.

Recently attended Last time I have attended uh uh.

We FDP at Infosys BPM, Mysore in a digital marketing.

I got married, I have two kids. So uh, my main native is at uh, E Rd. My daughter is uh, studying CS standard and uh son is uh, four years old. Thank you.

So research projects. So actually, so just I'm going to understand that. So what are the research actually the problems will be there. And based on that article, some other current trends, what are the things that are there? So through that I'm going to identify what are the basic needed for the society and as well As for that basic needs for that other things. So just I'm going to research doing the research and once done just I'm going to publish the articles and research. Projects I am going to apply regularly for that.

Thank you for sharing all of that, Professor. Let's proceed to discuss your academic and professional qualifications more specifically. To start, can you describe the focus of your research projects, and how they contribute to the field of marketing?

Uh, uh, ICSSR and a TNSST for these all things I'm going to apply and, uh, once I'm going to do this along with that, I'm going to incorporate what are the things I have done. So I'm going to incorporate this all insights to that subjects also. So how that marketing it's going to be involved and what are the other subjects also will be there this time I'm going to import these all things to that classes also. I'm going to increase the students to apply for that research projects also. I have received two student research projects in T and SCST also, Sir.

Understood, Professor. It’s clear that your research bridges societal needs and academic learning. Could you provide a more detailed example of how one of your research projects, such as the one funded by TNSCST, has impacted your teaching methods or brought value to your students?

So one of the research project is assessing that investment pattern in.

Yes, CST community in Tengah City district. So just, I have, uh, applied, contacted the various review of literature and conduct that, uh, rural, uh, areas, the people through that social immersion program. So through that we, I am going to know that. So what is the exact need actually, those people really they are not aware of their investment patent and all. So once I understood that, so just, I am going to introduce some of that students, just, I am going to take it. So the students also just, they are going to understand, I'm going to take the students to their field.

And through that collection of that review of literature and conduct the interview method with the people and through that we understood that what is the real problem of them. So once understood just we have prepared that articles and through that we are going to conduct and operate the research project to the TNCST. So with the help of that, so we have got ₹7500 of funded project got received. So just we are going to prepare the project and through that just we are going to provide the.

Awareness program and through the programs and research study some of that student that some of the people are they are ready to invest and we have created the awareness for the people. So that is that one of that outcome of the 30 NST projects.

It’s commendable how you integrated research, practical immersion, and student involvement to address real-world problems. Let’s shift slightly to your teaching responsibilities. How do you approach simplifying complex marketing concepts for students with minimal prior exposure to the field?

So.

So complex marketing concepts, so just I'm going to take that, for example, marketing principles as digital marketing concepts. So just I'm going to take that how for example, I'm going to take that Google Analytics and all. So basically the digital marketing. So some of the complex things, I'm going to take that in a practical way and just I'm going to take that with that case analysis methods also I'm going to use it. So with the help of that. I'm going to use some of that a tools also like simrush, so these all Google Analytics tools and we can.

Able to take that weeks and some of that WordPress website development content with the help of that icon, able to easily approach the students with practical exposure, practical experience. I'm going to provide it. It is going to help the students to know so how they are going to do it, not only the theoretical way. So be the help of these all real things and the case analysis and some of the project based learning these all things. It's going to give that practical experience for the students. They can able to understand and they can able to impact the knowledge easily.

Please

Yes, Sir.

Let students, uh, projects. So it's going to completion. So they are going to provide like, uh, based on that one month or two-month. Otherwise, uh, four months, just they are going to conduct that. Uh, uh, students how they are going to do it to collect the literature review everything. So like 15 days or 20 days, the review of literature for that. I'm going to provide it that based on that next I'm going to provide.

It's impressive how you combine tools like SEMrush, Google Analytics, and WordPress to provide a hands-on learning experience. Integrating practical exposure with theory is indeed an effective way to engage students and help them internalize complex concepts. Now, shifting to another important aspect: guiding student research. How do you mentor students in their research projects, from ideation to completion? Could you outline the process you follow?

Analysis after analysis like report preparation, these all things they are going to do it. So once it's all the doing or once the completed data collection other process. So thus they are going to do that analysis part and they are going to do this all that Excel or whatever the things they are going to tools, they are going to apply it. So within two months or three months they are going to complete the project with the help of the project they can able to publish and they can able to publish in that. Journals along with that some other conference also they are going to publish the paper and they will do it for that. Some conference proceedings also the paper can be published.

Other data analysis part and objectives framing and.

You’ve outlined a clear and structured approach for guiding students through their research journey, ensuring they develop both academic rigor and practical skills. This focus on research dissemination through journals and conferences adds immense value to their academic experience. Moving on, let’s consider your expertise in student assessment and evaluation. How do you ensure the assessments you design effectively measure a student’s understanding and application of marketing concepts?

Assessing the marketing concepts with the help of that so recent, uh, a tools with the help of that, I can able to access the students with the help of some of the modernization tools and quizzes and multimeter and Kahoot, some of the online games also will be there. That means squeezes also will be there. So with the help of that and I can able to ease it, assess that the students. What is the performance zone dot So through that, it can easily knows that what is the students? How much they have, really they have.

Uh, taken these mocks and, uh, what is the performance? Don't all be can easily assess these all methods and feedback method also. I can able to know that. So with the help of that, we can able to assess the students through that quizzes and group discussions and open forum and online tools like mentimeter and, uh, quizzes Kahoot these all things. It's going to provide that clearly to know the students practical and we can easily assess these all methods and all this is what Yes, Sir.

Incorporating modern tools like Kahoot, Mentimeter, and Quizzes, along with group discussions and open forums, is an excellent way to make assessments dynamic and interactive. It’s clear you prioritize both engagement and accurate comprehension checks in your evaluation methods. Let’s shift now to another essential aspect of your role—communication. How do you ensure your teaching approach is structured and effectively communicated, particularly for students who might struggle to grasp marketing terminologies or concepts?

So first of all, to know that to the mentoring system, we can able to identify that students basically when we are going to provide that class lectures are just practical things when we are going to provide it. So the students they can I can able to understand through the mentoring system, we can easily understand the simple languages we can do so like somehow that visual things I'm going to use it like flow charts and tables, some of the diagrams and some of the.

For, uh, modernization of tools like a these old things, I'm going to use it with the help of that students, they can easily understand, we can easily communicate through these all visualization and I can able to able to use some of the other AE tools like, uh.

Uh, it's on millimeter and, uh, other, uh, a tools of Sudhir with the help of that we can easily, easily communicate and the students with.

With we are with theory concepts instead of the theory using the theory concepts when we are going to use some of the visualization the current trends of that means here the recent data. So what's the business line newspapers these all datas are available with the help of that just I'm going to generate it. I'm going to display it easily. We can able to communicate easily the students they came to understand. So practically how it is going to reflect what is happening in the present market. It is going to easily attract that easily we can able to communicate so how that it's going to reach and what is presently happening to.

Market what is currently it's presently going on, it is easily going to reach the students.

Using visual aids like flowcharts, tables, diagrams, and relevant business data from newspapers combined with tools like Mentimeter enhances comprehension and engagement effectively. Your structured approach, incorporating real-time market trends, fosters a deeper connection between theory and practice for students. Now, let’s delve into your research publications. You've mentioned having numerous articles published in reputed journals. Can you elaborate on your process for ensuring the quality and relevance of your research publications?

My research publications it's fully to know about the problem identification and it's going to to know about the. To collect that literature reviews and all I'm going to collect it. So with the help of that just I'm going to align that what is that objectives and hypothesis and validation instruments. Also, I'm going to take it so like through the data collecting so just we are going to identify that how what are all the things are there and theoretical practices and.

What is presently happening? What is the problem identification? Once the problem identification is done, just we are going to develop the data collection will be there. So next we are going to identify that perfect general and with the help of the journal. So just we are going to apply and just we are going to do that Sir.

So industry interactions, it is one of that, uh, in this small medium entrance me and, uh, it's like, uh, we are going to take that industry interactions. Just we have to know that what are the things that there in this industry? What are the things that required the presently what is happening there. So through that we are going to know that what are the real case are happening. So just we are going to shift and we are going to take that to that curriculum. It is influenced by that how we are going to take that to.

Thank you, Professor. Your focus on methodical problem identification, thorough literature reviews, hypothesis framing, and careful selection of journals demonstrates academic rigor and dedication to impactful publications. Shifting now to experience beyond academia, you mentioned industry projects and consultancy. Could you share an example of your experience in this domain and how it has influenced your teaching or research?

That research and industry interactions through that, we are going to know what is happening in that industry. Just we are going to know, for example, so any some of the digital marketing related companies when we are going to take it. So just we are going to import and uh, if we really we are going to do some of that. Uh, projects and all through that project and I with the help of that digital marketing tools like e-mail marketing, like MailChimp, some of the other a tools also there. So just, we are going to take these all tools, just we are going to approach some more of that industry like. Small-scale industries and small startups, we are going to approach it with the help of that we can able to do some of the consultancies, uh, just we are going to approach and we are going to generate it. So recently here, I have approached here, one of the cracker, uh, here, this area is the cracker manufacturing. It's specifically in. So I have approached the Sebasi just I have started the data collection. So for the consultants I have started. So what is happening and, uh, what is a needed there here for these people, especially for located people?

I have collected the data just I'm working on it Sir. So industry related things are here. So just we are gonna take this consultancy and we are gonna take these knowledge and these all things impacting to that industry. That means in academia and what really it's happening the presently what is the people's problem and how we are going to take it. Just we are to impact these all things to that our curriculum. And that means in classes 2, in case the students could deliver what really is happening, how the problem is there and what are the solutions we can able to provide it, it's going to provide.

In the clear for this, with the consultancy also we can able to impart these old knowledge to.

Curriculum also.

Yes, Sir.

So totally I'm having that Sir. Uh, the 15 years of experience. So in this 15 years of experience, just I'm going to take that. So curriculum delivery and we can able to take that industry expertise also. So in the industry expertise, skill focused, like the problem and these were things I'm going to take it. And uh, it's like so mentorship also. We are going to take that and with the help of that, we can able to align that. Umm, industry things. And uh, I have worked in many institutions. So these are all institution, each institutions they have a different types of industry collaboration, they have a different types of methodology that means what is the requirement for the industry and how we are going to impact this knowledge to that students like outcome-based education and we are going to provide project-based learning. These are things also will be helping the students and it is also going to help that industry also. So through that industry. So just we are going to bring this to expertise also for that. In our institution.

Your integration of industry insights, like consulting for local industries such as cracker manufacturing and applying tools like MailChimp for digital marketing, provides students with actionable and real-world understanding. This practical alignment of consultancy work with curriculum elevates the learning experience significantly. To advance a step further, can you summarize how your collective academic and industry experience equips you to guide students in becoming industry-ready professionals?

UH share their knowledge with the UH students. So through that these all things we can able to do it, it is going to help the students.

Your extensive experience, combining curriculum delivery, industry collaboration, mentorship, and project-based learning, equips you to effectively bridge the gap between academia and industry. This holistic approach makes students well-prepared to meet real-world demands and thrive as professionals. Lastly, you've mentioned taking on roles like Internal Quality Assurance and student mentorship. How do you ensure these additional responsibilities align with your larger teaching and research goals?

So internal, uh, quality assurance, it's going to focus that not only that particular criteria, it is going to focus, it is going to take that all the criterias like academic teaching, research, student support and infrastructure teaching methodology and like curriculum development and industry support. These are the things it's focused. So once did internal quality assurance, it's going to focus not only the particular area, it's going to cover that all the domains, it's going to take it with the help of that, we can able to understand that, for example. Apple teaching learning So what are the important and how the teaching methodologies can be adopted when we have to take that academic things we can able to take that how?

That curriculum development, what is the industry updation, these all things will be involved when we are going to take the research, what is that publications and all and what is that other proposal students projects and all. And next we are going to take the student support how the students really they are going to place in that particular companies and the students understanding level and what is other things.

Like, uh, students feedback, these all things also we can able to get it with the help of that. We are going to assure we are going to develop that through the quality assurance we can develop. So the students also we can able to develop along with that, we can able to develop that curriculum and we can develop that professors also the teachers, professors also we can able to develop their skills. FDPS workshop that also will be there. And uh, we can able to develop some of that, uh.

Research and all so publications strengthen and research consultancy and applying the research proposals to various research things and a seminar proposals in ATAL and other Fdps and ICSR, ICSR, SRC, these old things also will be there and publications in many things and participation in conferences, workshops, Fdps. These are also we are going to consider, we are going to improve the quality of this faculty and we can able to develop that methodologies.

Strengthens so it's going to support like all the things it's going to focus on that accreditation along with that, it's going to focus on that LMS, ERP systems, digital libraries, online assessment, everything we can able to analyze with the help of that we can able to easily identify and we can able to improve the quality assurance. So through that, this is also going to help that all the knack and all other accreditations it's going to help it is that backbone of the quality assurance in the higher education institutions, Sir.

Teaching methodologies also we can able to develop and innovative teaching practice also we are going to develop. So what are the innovative teaching practices and it's going to help that it's core like NAC, NBA, NIRF and AQAR these are all things it's going to help. So for NAC accreditation and this is going to support for the NIR of once the Iqs it is.

Your comprehensive understanding of Internal Quality Assurance, integrating academic development, research strengthening, curriculum updates, student and faculty support, as well as accreditation compliance, clearly highlights your ability to elevate institutional standards. This backbone role you describe aligns seamlessly with fostering excellence in teaching, research, and industry readiness. With that, we’ve covered significant aspects of your professional capabilities and contributions. Is there anything else you'd like to share or discuss before we conclude?

So.

We can conclude so.

Thank you, Professor. To confirm, would you like me to officially conclude the interview at this point?

So thank you for the opportunity so for giving me that for to interact with you regarding this my to expose my research and teaching and other may all strengthens and my expertises how it's going to contribute our institution. So these are all things really it's a very happy to share my all experience with you.