Good day, Anoop George. I'm Arjun. I've had a look through your background and your professional record. I'm interested in hearing more about your work and how you see yourself fitting in here with our faculty. Ready to start?

OK.

Take your time—please share your professional journey in academia.

Good afternoon, Sir.

Myself, Doctor Anup Church.

I did my graduation from Purple University.

The field of jewellery management.

From the right after my graduation, I got placed. I was working with Tata group brand called Tanishq. I was into merchandising. From there I I wrote cat entrance. I created cat. I did my MBA from Amrita School of Business, Coimbatore campus. I got campus placed. I was working with Shoppers shop.

I did. After that I moved to Institute of Gyms and junior. I was working as head of the department.

And I was also working as a project representative for Safar Group of institutions.

Then, uh, I cleared UGC net and I did my PhD from Kochi University of Science and Technology from there, uh, I work due to Maharpakadhi University. So I was, was, I was working as assistant professor, uh, management studies, Mahatma Gandhi University. In fact that I moved to uh, James University. So currently I'm working as assistant professor J at university coaching.

Professor George, let us begin by discussing your expertise as it pertains to this role. Given your diverse background in gamification, academic publication, and marketing tools, I'd like to verify the alignment of your skills with the requirements of a Marketing Professor. How do you approach integrating tools like Smart PLS, Warp PLS, or IBM SPSS into teaching quantitative analysis methods within marketing courses? Can you share an example of how you have utilized these tools effectively in an academic or research setting?

OK Sir, yes, I used all these tools like SMART PLS and other tools which I was mentioned in negotiating to teach the students. So one way is like I have been already teaching the subjects like research methodology and marketing, marketing research where I taught students how to capture the data, how to analyze the data by using Spark realness SPSS.

And how to analyze the data and how to get inference with how to take inference from those data?

So this is the way how I do it. Basically by what I did is that I.

Ask the students to conduct research through.

Aligning with the topics that I was teaching over with the teaching in the past. So the students go to the field and they find out the research properly and they did.

And then do analysis from the data what they have collected and realize by using the tools which you which should add. Finally percent it is a report.

So this is how I.

Top the students in a very practical way. How to make use of research tools and statistical tools in market research.

Thank you for outlining your approach, Professor. It’s clear you emphasize practical applications of these tools, fostering hands-on learning for your students. How do you ensure that students with varying levels of proficiency in these tools are able to follow along and effectively apply them in their projects?

Thank you for this question. Yes, uh, the students were from different background, uh, they were having different levels of learning. So I used to identify the students who are quicker and what I used to do is like I used to give them extra training or I used to teach them. Uh, I take it extra effort apart from the classroom teachings at classrooms where I used to give the W data.

Teach them how to analyze it. I used to take them along with me while connecting the vector where I used to. I'm also research oriented person. So I used to take my students over last week a lot with me to teach them how to collect that data, how to analyze the data and things like that. So I used to categorize the students for weak and strong.

It's commendable that you dedicate extra time and effort to ensure all students, regardless of their background, can master these tools. By categorizing and supporting them as needed, you demonstrate a commitment to inclusive learning. Now, let us move forward to discuss your experience with student evaluation and exam duties. Can you describe your typical approach to designing and evaluating assessments, ensuring they align with course objectives and accommodate diverse learning outcomes?

So, uh, if you take assessment process, uh, I used to follow even G university continuous assessment. So there are multiple ways we did used to do this. What is I delete times. I used to apply the concept of gamification for internal assessments. Definitely whenever, whenever I integrate KBF, I always connect it with course, of course outcomes and cop on Apple use to be done and definitely. Uh, for each and every assessment, I used to have a.

Rubrics like to measure the student progress. Apart from that definitely establishes used to conduct and I used to give case studies. So, uh, base 50 percentage of the banks were getting completely internally where I integrated a minimum of five different tools for assessing the students.

And also Africa used to be used rubrics for population for properties and even if the students performance.

Your integration of gamification and diverse assessment tools is impressive, Professor, as it reflects a commitment to both innovation and rigorous measurement. Could you elaborate on how you balance traditional evaluation methods, such as exams, with alternative approaches like case studies or gamified assessments, to ensure a comprehensive understanding of student progress?

OK, so traditional practices are still very good in the campus, not out of that. Apart from that, what I used to do is like whenever I enter the class of I square a little bit of time to group them as a group because of five to 10 and I also decorate after grouping the students I I usually.

I have to grouping this students. I used to have keep a leaderboard that just and things like that, basic, uh, components of gamification. So what we'd hope is going to help the base over a period of time based off of their performance, they will be driving the ladder boards, leaderboards and patches used to be given for the students back of public Well, so the motivation for them to do.

Work.

And motivation for them to copy them with themselves will help them to.

Learn better things in the competitive spirit. So rather than the traditional way, definitely the integration of technologies is something which help me to motivate the students directly. And definitely I'll use videos to have examinations as I discuss like with their accelerations and intervals, which is our traditional code. So the blend of both has been used.

For my subject.

Hypocrisy. Period.

Your approach, combining traditional examinations with innovative techniques like gamification and leaderboards, demonstrates a well-rounded strategy to engage and motivate students while maintaining academic rigor. It ensures variety, inclusivity, and encourages student participation effectively. Let’s now turn to your experience with guiding student projects and research initiatives. Could you provide an example of a student research project you supervised, and explain how you supported the student throughout the process?

OK, uh, I have guided multiple students during the project type as one of the examples like the student was connected to leading micro and macroeconomics by marketing, uh, environment connected to the project where my guidance starts from very beginning of selection of the topic. What's the selection is topic we used to sit together and validate every week. We used to see an eye allocate by.

At least three days of the week, uh, assessment of project, uh, in the sense how far they're progressing, whether they are, uh, going through tough times, whether they have any mistakes. So we used to have review rating every week. And even once they go to the field, I used to go a lot with them during the initial days so that they will be able to understand how things need to be done.

And it it will add the guidance will be added on the only after successful completion of and submission of this reports. So it starts from identifying the resource problem until the separation of the report.

It's evident that you provide thorough and hands-on guidance in student research, supporting them from the inception of their projects through to their final submission. Your collaborative approach, with regular reviews and field assistance, ensures students not only complete their work successfully but also gain deeper insights and learn valuable research skills. Next, let us discuss your ability to publish research in reputed journals, which is critical for this role. Can you share details about one of your recent publications, including its focus, the journal, and the insights it contributed to the field of marketing or gamification?

Thank you.

I did around my publications so far connected to marketing, uh, around UH-5 publications. Are they really sequenced at around 7 publications on scopes? That's correct. And they're not publications are either part of scope as ABDC or web websites in test channels and all applications are in the area of marketing and gratification. So I so as a reviewer for.

Service, which is that's just high category in ABDC. So one of the publication which I did recently, which is I expected to have the year 2026 commitments is about the use of fidgeted services in marketing, how they're integrating and what makes them to help or help.

That the people who are into retail field to take.

Recent Square integrity fidget services. So this is one of the research which I did and it is getting published in Services Marketing Quarterly Marketing.

So I used mixer methodology for that study where initial phase was qualitative study at the later stage was empirical study.

So during the recent phase, which is a qualitative study where we analyze the themes. Later on from the things variables were identified and those variables were tested by us.

I gravitated to studying smart viewers to generalize this.

So it's a pathology uses it's a methodology and key level key learnings is that definitely we should be able to it's necessary to interpret digital services in the current detail and what but for, for.

Sustainable solutions if you are sustained with traditional retailing may be very difficult to someone and if you go and live with the online detail, probably with the weather be sufficient.

So the integration of birth will help to create that customer experience, but consumer experience. So this is a dealer mix for the research.

Thank you for sharing the details of this significant research publication. Your work on fidgetal services in marketing is both highly contemporary and relevant, especially in the evolving landscape of retail and consumer experience. The use of a mixed-methods approach also reflects the depth and rigor of your research methodology. I'd like to focus now on your experience in the industry. Can you elaborate on your role as a Merchandiser at Tanishq – Titan Industries Ltd., specifically highlighting any strategic decisions or contributions you made to areas like assortment planning or new product development?

OK. So I start the issue where they were facing the initial days of Danish like Danish Kisah having no doubt of that. They were very good in terms of designs, collections and they're having beautiful retail outlet with good stock.

But unfortunately they were not able to continue the South Indian wedding customers, which was a great challenge because as we do.

Baby for every 12 year this very important to have wedding customers, but what we have seen is like customers ready customers used to come to the correct stores, they used to browse digital products. Unfortunately they Italy walk away, they don't buy any products. They move out of the store without purchasing any single product. So this was one of the first aside that led to people at that point of time which was very much challenging so I did.

Translate of why people are caught by especially verdict customers are not by the traditions. Well, so I did research and it took about 7 to 3 months and what we what I identified is like there are certain deal Breakers, there are certain breaks, customer are emotionally connected and they don't want decide differentiation on such kind of products.

And this is so this the issue was identified.

Later on rectified product 3 manufacturer and it was sent to different stores in South India and relaunched South Indian providers and what the result is like they started getting some wedding customers. Initially they started was around 1.24 traditional retention.

It has increased to 4.5 so Scrabble desktop tablets there and it was a great success because the award for the same.

This is one example for the what I do.

It's a strategic role. Basically you introduce new product to the.

That’s an outstanding example, Professor. Your strategic approach—identifying the root causes behind customer behavior through research, addressing emotional and cultural factors in product design, and successfully relaunching products tailored to the South Indian market—is truly commendable. Increasing customer retention from 1.25 to 4.5 demonstrates the tangible impact of your efforts. These real-world insights no doubt enrich your teaching and research significantly. Finally, let’s touch on your communication and pedagogical approach. How do you balance delivering structured, research-driven content while ensuring it is accessible and engaging for students with diverse academic and cultural backgrounds?

OK, so research is something which build lot of analytical skill and logical skill. So one thing is like I'll see the.

I used to make things very simple. I don't want to complicate, never used to complicate things. The puppets that I prefer to give to students or assignments that I used to give to the students, it starts from very simple activity gradually based upon their performance, based upon their knowledge acquisition that they will be good with. It's clear. So as I don't, I used to develop identification, it's not just that of naval codes. I used to integrate points.

To sending reports where it which purposely bore it to the students how effective they are in terms of both the symptoms things like this how practically they are able to connect with the real world scenario. So this is one way how I'm used to measure the workplace. So it's like as part of negotiation if it gives, I will not be complicated things I will be giving very simple in the examples or topics during the deletion phase and later due to the higher.

Nothing assets that we have earned almost held the movement. I studied his education experience as a professor and, uh, one more thing which I used, I would like to have ideas about the metric of the students. Uh, apart from the Teddy school, apart from the teaching, uh, we used to better students, uh, which help them to solve any of the issues that they're facing in the practice.

Your philosophy of starting with simpler concepts and gradually increasing complexity while integrating real-world scenarios reflects a thoughtful, student-centered teaching approach. Encouraging practical application and gradually building capabilities not only helps students gain confidence but also equips them with the skills necessary to excel in real-world situations. This balance truly reflects a structured and effective way of teaching. At this point, we have covered key areas of the role. Do you feel there is anything crucial about your background or expertise that we might have missed discussing?

Or for the subjects or teachers. This is something which I used to do very regular.

Hey Cortana, apart from that yes I have mentioned almost prakriti connected to teaching.

Thank you.

Thank you for sharing, Professor. Your dedication to mentoring students and providing consistent support beyond the classroom reaffirms your commitment to their overall growth and learning. It's been a pleasure speaking with you and understanding your depth of experience and perspective. If there's nothing more you'd like to add, could you confirm if you'd like to conclude the interview at this point?

Nothing has to help that to serve us into Sobel's fear has increased instances and influence good time I could put reflection and uh.

I just need to seeking.

Take your time, Professor. Let me know once you're ready, or if there's anything specific you'd like to address before we wrap up.

Let the guest, let's say nothing, nothing else. Special message to refer everything is done with everything else.

Hello.

Thank you, Professor. To confirm, would you like us to officially end the interview now? Please let me know clearly if you'd like to proceed with that.

Yes, we can add that to every e-mail.